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Bose Holiday Campaign
Every year, Bose tries to make a statement on social for holiday. In 2018, they asked me to be their copywriter. I concepted, shot and edited this digital campaign for numerous products.
Instagram Stories & Posts
I concepted, pitched and sold this holiday Instagram campaign with the creative team. Then, on set, I collaborated with the director, cinematographer, and photographer to get the shots we needed. For the Story videos, I worked in the editing room — and I concepted and wrote the post copy.
After the shoots, I worked with the creative team to expand the campaign idea into an integrated online experience.
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